Congratulations to one of our longest serving clients Major League Soccer for securing an incredible 10-year exclusive, global media rights deal with Apple.

This deal, reportedly worth $250m per year, will see every club, every MLS match and every Cup match all in one place from 2023, with no need for a traditional pay TV bundle.

With the size of the Apple product user base and the unique relationship they possess with their customers, this is a massive opportunity for the MLS to significantly expand their reach and we at EngageCraft are extremely excited about the potential!