EngageCraft has appointed Rupert Pratt as its global Sales and Marketing Director.

The co-founder and former Managing Partner of multi award-winning Generate Sponsorship is tasked with driving a new phase of growth for the international fan engagement business, following its acquisition in 2020 by a consortium of UK-based investors.

Founded in Lithuania, EngageCraft has built a reputation for developing digital engagement products for many of the world’s biggest sports rights holders, betting companies and media owners.

The appointment takes place at a time of rapid development in direct-to-consumer offerings within sports, driven by increased sponsor demands for digital inventory and first party data coupled with the impact of betting deregulation in North America.

Pratt, who will be based out of the company’s London headquarters, said: “I’m delighted to be joining EngageCraft at a time when sports rights owners are fully grasping the critical need to take back control of their digital ecosystems.

“EngageCraft’s products are market leading, which is why the business has quietly built one of sport’s most prestigious and progressive client portfolios. I’m proud to be joining them and very excited about our plans for the coming months.”

EngageCraft Director Damon Russell said of the appointment: “Increasingly, knowing, growing, engaging and monetizing fanbases is the business of sport.

“Rupert is a sport industry leader with a reputation for innovation and driving commercial growth. I am convinced that his deep expertise across sponsorship and digital will be of great benefit to EngageCraft in this very important next phase for the business.”

Pratt joins EngageCraft following a four-year spell consulting across the sport and digital sector following the sale of Generate Sponsorship to Mission Marketing PLC’s Mongoose in 2013.